New pay per click advertisers tend to get wrapped up in certain details that aren’t necessary. They can also ignore details that are. Of course, everyone must start somewhere and then learn to compete. But these mistakes could be costly:
- Focus on too many keywords – Some new Pay Per Click advertisers will use every keyword on their list for their Pay Per Click campaigns instead of focusing each campaign on the specific keywords that are just right.
- Fail to narrow to keywords to the proper match types - Broad match types are not the answer for most Pay Per Click campaigns.
- Write descriptions without benefits - Your description should be centered on what the user wants, not on what you want.
- Joins the content network – This is a sure way to get eaten up by click fraud and untargeted clicks.
- Doesn’t set a daily budget – If you don’t establish your limits early on, you’ll exceed them early on.
- Sends traffic to a non-optimized landing page – Your landing page is one of the most important parts of your campaign; don’t neglect it.
- No tracking - Use the conversion code to track your sales; otherwise, how will you know if you’ve met with success?
- Doesn’t test the ads – Do some ad testing to determine which ads are most successful and eliminate those that don’t pass the test.
- Bids on brand unnecessarily – Focus on keywords that searchers will search for, not on your company brand.
- Not enough keyword research - Success begins with the proper keyword research.
Are you making any of these 10 mistakes? If so, you should perhaps go back to the drawing board and rethink your Pay Per Click strategy.
