Pay Per Click Optimization For Affiliate Programs

Writing by Brick Marketing on Saturday, February 2, 2008

Do you have an affiliate program you’d like to promote through pay per click? There are two really powerful ways you can drive traffic to your affiliate promotions page with pay per click. Here they are in a nutshell:

Affiliate Landing Page - You have a landing page dedicated just to that one affiliate program, right? You should and you should optimize that landing page around one single product or idea. Don’t optimize it around the company name. Most people aren’t search for a company. They’re searching for a product. So optimize your landing page around keywords related to that product. Write your pay per click ad around the same keyword concept and drive traffic to that landing page.

Company’s Product Page - You don’t need a website for this technique, but you do need your affiliate code. Instead of sending traffic to your own website, drive traffic to the website of the company itself. If they company has a good web page that will close sells, find out what keywords it is optimized for. You can do this through services like Secret Page Spy and other research tools that will analyze web pages. Once you get the list of keywords, write your pay per click ad and in the destination URL you’ll put the company’s landing page URL there for the product you are trying to promote, PLUS you’ll add your affiliate code so that you can get credit when someone clicks on it. In the display URL, just put the company’s home page. Whenever someone clicks your pay per click ad and buys the product, you’ll get a commission.

Category: PPC Management

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2 Comments

Comment by Andreas

Made Saturday, 2 of February , 2008 at 10:41 am

One question here Nick, “a landing page dedicated just to that one affiliate program” - is it really smart to do that?

For example I have a page which is promoting underwear for women. There are a lot of shops offering underwear but at the moment I only promote one shop (which has pretty good stuff). However, sometimes I think: Wouldn’t it be better to throw in a couple of more deeplinks which also lead to other shops so I drop some more cookies?

Would love to hear your opinion about that.

Cheers,
Andreas

Comment by Brick Marketing

Made Sunday, 3 of February , 2008 at 10:31 am

Andreas, good point. If you can join affiliate programs that will allow you to share keywords then it’s possible that you could build a landing page that let’s you promote several affiliate programs on the same page. But you have to be careful about joining too many affiliate programs. There are multiple considerations in page design, the number of outbound links, landing page length, PPC ad optimization, etc. that you must take into consideration. Bottom line: Only you can decide whether or not it makes sense to build a landing page around multiple products or companies related in product line. I’ll expand on this a little more in a future blog post. Great question.