PPC Or Article Marketing?

I don’t generally like questions like these. Ordinarily, you’ll see the PPC or SEO question pop up and it’s a very common one. But you usually don’t see PPC compared to article marketing even though they have more in common that PPC and SEO.

It’s almost a given that every webmaster will use SEO. If you build a website you will undoubtedly show up for organic search listings whether you try to or not. But in order to engage in PPC marketing or article marketing, you have to do so on a conscious level. It doesn’t just happen. You have to take action.

I highly recommend the SEO route for everyone no matter what. But what about PPC and article marketing? Should you engage in those marketing methods?

First, let’s point out the similarities and differences between the two. With article marketing, you won’t ever have to spend any money. With pay per click, you’ll have to shell out some cash but you only do so after a desired action has taken place. Both article marketing and pay per click can be used to drive targeted traffic to your website. Both are also in a sense trackable. You can gauge their effectiveness. Pay per click is better for achieving short term results while article marketing is very good at driving results over the long term. Article marketing is an excellent tool for helping to build link popularity, a measure that is important in your overall SEO efforts. Pay per click is not. Finally, both are great at delivering targeted traffic.

So which one is better? I think if you count the benefits again you’ll see that there is really no comparison. Both are good marketing strategies. Both can be used for different purposes. And both can deliver the targeted traffic that you desire for your website. So why not use them both?

In actuality, article marketing and PPC should compliment your overall marketing plan. Use them both and you’ll see much better results.