Blogging has become very popular today. It is being used as a marketing tool for businesses, a sales tool, a traffic generator for AdSense, a link generation tool, and for countless other uses. Is it possible to use PPC to drive traffic to your blog and monetize it for income?
Yes, anything is possible. But it is difficult to get a real return on investment by monetizing a blog and using PPC to drive traffic to it. Not impossible.
Perhaps the best ways to make money on a blog using a PPC campaign to drive traffic are:
- Using your blog to sell a product
- Blogging as an affiliate promotion strategy
- Using your blog to entice people to join your membership site
- Getting people to subscribe to your opt-in list
In order for PPC to return a solid investment on any of these strategies you need to make sure that your call to action is prominent near the top of your blog’s index page and on every individual blog post on your blog. The call to action needs to be visible, near the top, and in the most prominent positions relative to eye-tracking studies. That is most usually at the top left of each page.
If you do use PPC to promote your blog, keep in mind that writing a PPC ad is the same no matter what your landing page is. Success depends on constant testing and tweaking.
