The No. 1 rule for any advertising is to stand out. It’s no different with PPC. You want your ad to stand out in a crowd. How do you do that?
There are several strategies that work to make your ad stand out. No one strategy is THE strategy for every advertiser. But there are strategies that you can learn from and implement to suit your own personality, style, company, and brand.
Standing out in the PPC crowd is simply a matter of writing ad copy that gets searchers’ attentions. But to truly stand out it helps to know what your competition is doing. Are they all using special symbols? Then you shoudn’t. Are their ads all based on one keyword? Maybe you should select another keyword or slightly vary the one they all target. The key is to be different. Do they use dollar signs? Leave the dollar signs off. Or advertise your free giveaway instead.
Be different. That’s the key to winning the PPC advertising game.
