When times turn sour businesses cut budgets. That’s the way it’s always been and the way it always will be. But where you cut your budget depends a great deal on how you survive the recession. It may seem counter-intuitive, but there is no better time to spend money on advertising than when the economy turns south.
Savvy investors know that when everyone else is selling that’s the time to buy. Conversely, when everyone else is buying, that’s when you sell. And when your competitors are cutting budgets, it’s time to increase yours.
Increases in business can be directly attributed to advertising spend, even during a recession. If you spend money on advertising you can be sure, if it’s effective pay per click advertising, that you’ll see a return. You may indeed have to cut your budget some, but don’t cut it out completely. If you don’t advertise at all you’ll likely lose a lot more business than if you reserve a portion of your budget for advertising. Don’t kill budget completely.
