One method of pay per click advertising that seems to work well for some advertisers is to focus on the search engine that loves your website organically.
Every website gets picked up by one of the three major search engines first. Not all of them are crawled by Google before Yahoo! or MSN Live. Each website is different due to the algorithmic focus of the search engines. When you first find your website in one of the search engine indexes, that may be the time to start your testing for pay per click.
Being indexed means you’ve done something that search engine likes. Even if you aren’t indexed by Google, you have still done something right because one of the other search engines sees something of value. Capitalize on your success.
When you discover which key phrases you rank for in one of the Big 3, use that as an opportunity to find related keywords through a managed pay per click campaign. With organic listings and PPC advertising targeting a solid target market in the same real estate neighborhood, you are sure to build your business. Then you can branch out from there.
