The secret is out: PPC is a great way to drive targeted traffic to any landing page. But should you use it to drive traffic to your videos? Possibly.
It is possible to monetize your PPC traffic to your videos if you follow a few simple guidelines. The key to any Pay per click marketing is to get a return on your investment. Are your videos used for selling and do they make conversions? If so then they’ll be very apt for PPC traffic.
Here are a few tips to help you gain the most from your video marketing/PPC combination efforts:
- Have a strong call to action in your videos that will get the customer to buy something, join a list, or spend some money
- Don’t include more than one video per landing page
- Surround your video with optimized text so that you don’t rely on PPC alone and attract organic traffic as well
- Don’t just rely on the video alone; use other sales text on your landing page because not everyone will click to watch the video and if you don’t have a way to reach those people then you’ll spend money only to have them leave your site without doing anything
- Give your visitors a compelling reason on your landing page to watch the video
- Mention the video in your PPC ad title and/or description so that clickers know to expect it on your landing page
It is possible to monetize a video on a landing page through PPC traffic, but it’s best if you use the video in conjunction with other sales tools and don’t just rely on the video alone. The most important thing to remember is to include a strong call to action in the video that will motivate your viewers to buy what you are selling.
Both PPC and Video Marketing are effective tools to drive traffic to any landing page, the key is to use them in conjunction with rich content and a landing page or video with a strong call of action. it could motivate your visitors to take action and thereby helping you achieve your target – more sales.