Pay per click optimization isn’t really all that hard. There are several methods you can use to help you better optimize your campaigns. I would not recommend using search assist as your primary optimization method, but I would recommend it as an adjunct to your primary and secondary optimization methods. I would use it at the ad group level rather than the campaign level, but here are a few tips to help you use any of the search engines’ search assist tool to better optimize your pay per click ads.
- Find Additional Search Terms – If you’re not sure you have a complete list of keywords and you want to see what potential keywords searchers may use to find your site then search assist could help you. Each of the search engines will show you a list of search terms as you type your term into the search box. Take a look at those suggested search terms to see if any of them would apply to what you are offering in your PPC ads. If so, add it to your list.
- Narrow Your Match Types – Type in a broad match or phrase match type for your PPC ad group and see what suggestions search assist offers. Are any of the terms relevant and more specific? Add it as a keyword phrase one match type level lower than the search term you used to find it in search assist.
- Find Negative Keywords – You can also find negative keywords for your ad groups. When you type your search phrase into the search box check to see what other search terms are being suggested. Any that don’t apply should be added to your negative keyword list. Chances are other searchers will use those search terms and you don’t want your ads showing up for irrelevant search queries.
What other ways do you use search assist for optimizing your pay per click ad groups?
