Search Engine Marketing Is Growing By The Dollar

Writing by Pay Per Click Journal on Monday, March 17, 2008 Comments Off

Search engine marketing is doing much better than projected. Based on a SEMPO survey of SEMs, more people are spending money on search marketing and they are spending more money on search marketing than was projected a year ago. It seems that small and mid-size businesses are taking money away from their off line advertising budgets and moving it to their online budgets. The part about this that I found interesting was this little statement at Marketing Pilgrim:

This should be especially good news for Google (and Google shareholders), since it’s the only search engine in the top four to get a bigger share of the market. 97% of the marketers survey use Google AdWords. 70% utilize Yahoo Sponsored Search and less marketers use MSN and Ask.com than last year.

97% of SEMs and online marketers are using Pay Per Click Google AdWords while MSN and Ask.com are on the decline. Yahoo! has a respectable market share at 70%. That means that Google and Yahoo! are the leaders just as they are in search. It also means that – unlike search – some of the same people using Google are also using Yahoo! And it means one thing, too: Some advertisers at MSN and Ask.com have shifted their focus away from those two search marketing providers to pursue advertising at Google and Yahoo!

I believe the opportunities in search marketing and Pay Per Click are expanding. I didn’t need this study to tell me that. But this form of advertising is obviously working because it wouldn’t be a growing industry if it wasn’t. There’s a good bet that search marketing would work for your business as well.

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