Yahoo! Search Marketing Uses Images

Writing by Pay Per Click Journal on Sunday, January 13, 2008 Comments Off

WebProNews is reporting that Yahoo! Search Marketing is using images in their sponsored ads now.

But the images only appear in the directory, not on the Web search page. Could it be that this is a beta test of a new program or will these ads be sold to advertisers for the directory pages only? I like the images in the ads. They are attractive and draw attention to the ads on the page, which is definitely good for advertisers. It may be too distracting for searchers, but if they are truly interested in finding information then the ads could serve them better than the organic search results. I’ll be very interested in seeing how this develops, or whether it develops or not.

Comments Off                      Category: Yahoo! Search Marketing                      

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