If you use Yahoo! Search Marketing for your pay per click campaigns then you’ll wan to pay attention to the Quality Index.
When you’re logged into your PPC account, on each ad display page you’ll see a blue bar above your ads. Each ad has one and it’s labeled Quality Index. It measures the quality of your ads.
The Quality Index is designed to help you gauge how relevant your ads are to your audience. That’s very important because if you get it wrong then you’ll likely not get very many click throughs. If you do, those click throughs will likely be from the wrong segment of your market. It means you aren’t targeting your ads correctly. Some ways that you can improve quality in your ads at Yahoo! Search Marketing include:
- Using your keyword in your titles
- Make your ad descriptions keyword-rich
- Exclude keywords that are not relevant
- Use Yahoo!s ad test feature
- Use the relevant keywords in your ad
The quality index is there to help you. Rely on it and you’ll do well at Yahoo! Search Marketing.
