I can find any blog post and say it does not have everything I would like it to have had. I guess next time the blogger should consult with you before writing their post. You should have left a phone number and the best times to call you so that in the future they can post all the things you want them to post.

I read the post and found it to be just what it is, a light post about using ppc if you are behind your competition in the organic results. I didn’t see where it should have provided more detail.

It leads to the research page where you can read more detail. That was an actual link you can click on to get those important details you found lacking from this post.

Hope that helps.

…being in Google’s or Yahoo’s advertising database may have implications for you organically as well. You never know, it could help you.

This is a myth, see:
Interview with Jill Whalen
Craig Paddock, Search Engine Watch

When it comes to getting your target market’s attention, there is no substitute for a well-written ad that you pay for only when you get the response that you are looking for. Pay per click provides that free and easy ride.

Many PPCers pay for a heck of a lot more than “the response you are looking for.” Part of this is inexperience, and part of it is data mining. It takes experience and time to develop a campaign that generates only the response the advertiser has their sights on.

Furthermore, PPC is no free, easy ride.