Pay Per Click Journal


How Secure Is Your PPC Account?



When you set up your pay per click advertising accounts, are they secure? How do you know?

The surest way to ensure that your pay per click accounts are secure is to set them up with a good password, but what makes a good password?

There are some ways to make sure that your account settings at all of your pay per click accounts are secure so that hackers don’t get in and jack with your settings, increase your budgets, add new campaigns while you aren’t looking, etc. Here are a few ways to make your passwords more secure:

  • Don’t just use single word passwords like “bingo”
  • Don’t use familiar numbers and names like your maiden name or your birth date
  • Use a combination of letters, numbers, and symbols
  • Make your password fairly long – the longer it is the more difficult it will be for hackers to guess what it is

Many people try to make their passwords more difficult to guess at by choosing a single name and adding numbers to it, like bingo454. That’s certainly better than “bingo” all alone. But I still don’t trust it. For the best and most secure passwords you should add a couple of symbols to the mix and break up that single word so it doesn’t all appear as a word surrounding by numbers and symbols. Here is an example of a secure password:

    b1o&9gn3#i2*

Notice that all the letters of bingo are still used, but they are jumbled up so that bingo isn’t spelled out. Even if you leave in the symbols and numbers, you’ll see the word “bingo” jumbled up. In addition, the inclusion of symbols and numbers randomly placed between the letters makes this password more secure because now hackers have to guess which symbols are used and their specific place within the series. There are 12 total symbols in this password, making it extremely difficult to guess for any hacker. The odds of a hacker guessing at this particular password are in the millions. To make it even more secure, you could choose random letters instead of letters that actually make up a word, choose more obscure symbols, and don’t use numbers that bear any particular significance to your life (ie birth dates, anniversaries, children’s ages, etc.).

Keep your pay per click accounts secure by creating highly secure passwords. (NOTE: If the above passwords match anyone’s real password it is purely accidental.)

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Posted in PPC Management - Tagged passwords, pay per click accounts, ppc accounts, security
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