Comments on: Sudden Spike In Clicks? What Should You Do? http://payperclickjournal.com/spike-in-clicks/06/20/2008/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 By: Neil Matthews http://payperclickjournal.com/spike-in-clicks/06/20/2008/comment-page-1/#comment-599 Neil Matthews Sun, 22 Jun 2008 09:46:16 +0000 http://payperclickjournal.com/sudden-spike-in-clicks-what-should-you-do/06/20/2008/#comment-599 Nice article, can I add some additional metrics I would also check: If you have conversion tracking installed, if you are experiencing click fraud, there will be no increase in conversion to match the click through Time on site, has the average time on site or bounce rate increased in line with higher clicks? Both of the above are good metrics to analyse when looking for click fraud. Nice article, can I add some additional metrics I would also check:

If you have conversion tracking installed, if you are experiencing click fraud, there will be no increase in conversion to match the click through

Time on site, has the average time on site or bounce rate increased in line with higher clicks?

Both of the above are good metrics to analyse when looking for click fraud.

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