Target Your Audience By PPC Company

Writing by Pay Per Click Journal on Friday, March 20, 2009 Leave a comment


Inevitably, you are going to want to move beyond Google AdWords and do some targeted pay per click campaigns through another search engine or pay per click advertising company. Do you just migrate all of your information from Google AdWords and set up another account at Yahoo!, MSN, or one of the many smaller providers? In a word, no. It’s much more complicated than that.

I’m sure when you started your Google AdWords advertising that you took it slowly. You likely started with one test campaign and if it worked well then you rolled it out with a larger budget. As time moved on you noticed that your ad did better with certain keywords and during certain times of the day so you tweaked your campaign settings to put more of your budget into those keywords and times of the day and less into other keywords and times. Maybe you noticed that a certain demographic was lagging behind all the others so you started another campaign to target that specific demographic with different keywords. That’s all in the playing of the game.

Well, don’t assume that what you’ve learned at Google will be the same at Yahoo! or MSN adCenter. It won’t be. You’ll still need to run a test campaign and watch your PPC dollars like a hawk. It is not only possible but likely that one demographic will more easily reached and influenced at Yahoo! while another is more easily reachable at Google or MSN. That is where your testing comes in.

Google is popular among the web-savvy and tech crowd. Yahoo!, on the other hand, is still popular in some demographics. That doesn’t mean that your PPC campaigns will be more success at Yahoo! or Google based on the demographic. It does mean that you may have to target each demographic differently depending on which pay per click company you are using. Manage your campaigns accordingly and you’ll see great results.

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Pay Per Click Journal is Blog that discusses all aspects of Pay Per Click Advertising (PPC) and Search Engine Advertising for the new and advanced reader.