Tips For Testing 2nd Tier PPC Networks

Writing by Brick Marketing on Saturday, 12 of April , 2008 at 8:22 am

John Chow recently posted some tips on how to test 2nd tier PPC networks. He makes some good points and I agree. Perhaps the most useful tip is to not run your initial test on the 2nd tier network. Do it on Google, Yahoo! or MSN and only use the 2nd tier network when you have figured out your profit margins.

Another useful tip I found, and I wholeheartedly agree, is to use networks that offer you free clicks. Several 2nd tier PPC networks allow you to set up an account and give you free clicks for doing so. These clicks come in the way of $25 or $50 sign on bonuses. That effectively means you get to test the network for free.

I also like John’s recommendation to use bulk upload tools. In other words, almost all of the PPC companies allow you to import-export CSV files of your keywords. Use that feature. It will save you a lot of time.

And, of course, you want to set a daily budget. You should do that anyway. If you aren’t doing it on Google, Yahoo!, or MSN where you have your primary campaign running then you should start. A daily budget will help you manage your resources a lot more effectively.

2nd tier PPC networks can be a good source of new traffic, but it may not always be the best traffic. Track everything diligently and make wise decisions.

Website Design & Website Development Price Quotes – Compare and Save!

Category: PPC Management, PPC Opportunities

• Add this post to Del.icio.us - Digg

No comments yet.