Pay per click has gone social. Both Facebook and StumbleUpon offer Pay Per Click advertising and the click prices are really low. At SU, you’ll pay only 5 cents a click.
There are some benefits to advertising through StumbleUpon and Facebook. No. 1, with these ads you are likely advertising to your friends and friends of friends. Both sites will allow you to target your advertising toward people’s interests and Facebook will even display your ads on your friends’ profiles.
The primary difference between regular Pay Per Click advertising and social Pay Per Click advertising is that with Pay Per Click your ads are usually optimized around certain keywords. Social Pay Per Click ads, however, are targeted towards particular interests, topics, or tags. For that reason, the targeting may not be as precise, but it has the potential to be socially relevant because the people viewing your ads will be friends or friends of friends. At StumbleUpon, your ads will be viewed by people with similar interests.
I wouldn’t start off advertising through Facebook and StumbleUpon, but after you’ve identified your typical target through Google and Yahoo! then you can supplement those advertising efforts through social Pay Per Click.
