Should you use pay per click to drive traffic to your opt-in page even though you get no immediate return on investment?
This might seem like a waste of money, but you can actually sustain long-term income by paying for traffic that you get no immediate return from. It’s called list building.
It’s a long known truth that the value of an e-mail list in the list itself. For that reason, many marketers are not at all uneasy with spending money to acquire names and e-mail addresses. While you can purchase or rent a list, it is far better to pay for the names you acquire through pay per click ads than it is by using other paid methods.
No matter what you pay for your clicks, for every new subscriber you get to your opt-in newsletter or e-zine, that’s a name you can market your products and services to over and over again. All you need to do is offer a freebie to get them to join your list. Then you can market to those subscribers over and over again. But to do that effectively, you’ve got to add numbers to your list. You’ve got to get subscribers. Pay per click advertising is one way to drive traffic to your opt-in landing page so that you can start building that list.
