Using PPC To Generate Leads

Writing by Brick Marketing on Monday, 11 of August , 2008 at 7:41 am

One often overlooked strategy for using pay per click advertising to use it as a lead generation tool. Everyone goes for the close when they might actually make more mileage going for the prospect and waiting till later to make the sales pitch. Here are five principles to incorporate into your next PPC campaign to help you generate more leads that you can use to later close the sale:

1. Write your landing page around capturing an e-mail address: Yes, you can actually get more leads by driving your website visitors to a call to action that asks them for an e-mail address and nothing more. Instead of going for the sale, go for the quick and easy snag: the private contact information.
2. Offer something valuable for free: It can be an e-book, a digital product such as a podcast or video, a video game, a promise, anything that the prospect would consider valuable. The catch is, it has to be considered valuable by the people in your target audience or they won’t give you their e-mail address. Offer a freebie and see how many people give you their e-mail address for free.
3. Use the word “Free” in your PPC ad: That’s right, “free” gets people’s attention. Tell them right up front what you have to offer and watch those clicks just roll right in. Don’t be deceptive; tell them the truth - and they will fall all over themselves to give you what you want.
4. You don’t have to be No. 1: The best position in the PPC lineup is No. 2 or No. 3. Find out who is the highest bidder and underbid them a tad.
5. Target the right keywords: But don’t target too many. Have a tight keyword group and target it heavily. You’ll get the leads you want if your keywords are right.

Lead generation is very important in any marketing plan. Use pay per click advertising to generate leads and you can sell those leads your product or service later.

                      Category: Landing Page                      

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