Using Pay Per Click To Upsell

Writing by Brick Marketing on Saturday, 10 of May , 2008 at 11:36 am

Did you know you can use Pay Per Click to upsell your clients on your product lines? It’s not bait and switch if you do it the right way. Let’s say you have a Super-Duper Widget that you just have to get out to market, but customers are still hot on your old Widget style. Obviously, widget is your keyword and the product that you are marketing. So let’s play it up.

You write your keyword-optimized ad and send ad clickers to a landing page optimized for the popular Widget that your company sells. There are three ways that you can upsell them to your Super-Duper Widget, the new and improved version. Here are four ways to upsell from your Widget landing page:

• After discussing the benefits of Widget, include a link to the new Super-Duper Widget, which will take clickers to a new landing page
• After the buyer clicks on “Pay Now” for the Widget, ask them if they want to learn about the new and improved Super-Duper Widget and give them a link to click on for more information - they can opt to buy that one instead of the Widget
• Redirect clickers to the Super-Duper Widget landing page instead with a message at the top of the page that says something to the effect, “I know you wanted to see the Widget but I thought you might like the Super-Duper Widget instead; if not, click here” and you can send them to the Widget landing page with one click
• Send your buyer to the Widget landing page, but include a pop-up for the Super-Duper Widget with a way to close the box if the clicker isn’t interested

Which of these ways is best? It depends. This is where you have to know your customers. Some marketers swear by pop-ups, but some don’t like them. It’s up to you. Any of these ways of upselling can be used and different marketers have tried them all to varying degrees of success. Any way you look at it, however, you can use Pay Per Click to upsell your customers to the latest product offerings your company has.

Category: Landing Page, PPC Launch, PPC Management

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