When it comes to optimizing your website for PPC, you need to pay attention to certain factors and get your website ready for taking orders. As the Google Analytics Blog notes, the difference between website optimization and search engine optimization is that website optimization is focused on preparing your website for sales while SEO is about achieving high rankings. Note that difference. It’s important.
The first step to website optization is to know your customers. What are they looking for? Have you analyzed your traffic patterns to see where they go and how long they stay there? You need to. And you need to know why they leave.
Don’t spend time on useless activity. If you have a page that gets 100 visitors per month and another that receives 10,000 visitors per month, you need to focus on the high traffic web page. Where are visitors going on that page, and why? When are they leaving? Are they buying what you have to offer?
In a word, know which page on your sites are high value and get the traffic. After you’ve determined that, set some goals for that page. What do you want it to do? After a little goal setting, you are then ready to start driving targeted traffic and to get it ready for converting sales. You need to establish your sales funnel. How do you see the sales process working?
Get the answers to these important questions then begin your testing. You’ll need to test different elements on those high value pages to see which ones work best. As you do your testing, note what visitors respond to the most and give them what they what.
Website optimization is a long process. Don’t expect it to take place overnight. It is very important and should not be left out. If you do your website optimization correctly, you should see real results as you develop your website more.
