Website Optimizer has added new features to its site. Announced on the Inside AdWords blog, these new features include:
- Experiment Pruning
- A/B Offline Validation
- More Intuitive Reporting
Experiment pruning allows you to disenable elements or combinations on your web pages and stop receiving data on them. Pruning is a double-edged sword because once you disenable an element on your web page you can’t re-enable it. That means you’d better be sure. So why would you do it?
Well, if you’ve already got the data that you need from your testing and research to decide whether a certain element in necessary on your web pages then you can disenable that element and stop tracking it while you continue your experiment to test other elements and combinations. Great tool.
The A/B Offline Validation allows you to make sure your pages are tagged properly for testing and you can upload your pages without them going live on your site.
The intuitive reporting feature is simply more detailed reports to help you make better decisions.
If you’ve never used Website Optimizer, I highly recommend it. It’s a fabulous testing tool and will save you a lot of money on pay per click campaigns by allowing you to tweak and test your landing pages before you start driving traffic to them and throwing money out the window on low conversions.
