You can find additional websites for your campaign ads through Google AdWords’ pay per click placement tool. Log in to your account and click on a campaign then click on the Placement tab. You always want to start with your keyword list, however.
Let’s say you are selling yellow widgets. You title your campaign “Yellow Widgets.” Go into your campaign settings and make sure that you have tweaked your keyword list to be as highly optimized as you can get it. Don’t look for placements for a loosely optimized website. You’ll end up costing yourself money.
After you’ve got a tight keyword group, start looking for placements. There are several ways to search for placements. You can search by category, topic, specific URLs, and demographics. If you know of specific websites that are related to your niche and you’d like your ads to run on those sites, start with specific URLs. Those sites may not be running AdSense ads, but it doesn’t hurt to look. Next, search by category and topic. These will be the placement search tools more likely to deliver websites that your target market is likely to be visiting. Finally, you can search demographics.
Be careful with searching by demographics because you are really looking for a type of customer and these sites may or may not be related to your niche. For instance, if you sell fishing gear and you want to target men between the age of 30 and 50 living in the northern region of the U.S. then you might be given websites that your target demographic is likely to visit, but they may not all be fishing related. So you could end up with a list of sites related to bowling, hunting, sports such as football and baseball, men’s magazines, etc. They fit your demographic, but keep in mind that not everyone in your demographic will be interested in your product.
So there’s a little snapshot of how to go about finding placement sites for your ads a little pitfall to watch out for. It’s nice to see Google AdWords pay per click advertising just keeps improving.
