Pay Per Click Journal


When Should You Bid On Your Brand?



I’ve given it a lot of thought and I’ve come to the conclusion that it doesn’t always pay to bid on your own brand. Sometimes it does; sometimes it doesn’t. So when should you not?

Well, there are no hard and fast rules. Every situation is different so we can’t say definitively that you should should always or should never bid on your own brand. But there are principles that we can employ.

For instance, if you have the top organic listing and no one else is bidding on your brand then you might very well be throwing money away by bidding on your brand. You could draw clicks away from your organic listing. On the other hand, if you do have competitors bidding on your brand then you need to bid on it as well. Otherwise, your competitors could be stealing clicks away from your listings. You need to protect your turf.

Another thing to consider is your affiliate policy. You should put it in writing that your affiliates cannot bid on your brand. There is nothing in the law that prevents them from doing so. If you don’t have a written policy for your affiliates then you’ll find yourself in the position of trying to stay ahead of your own affiliates for your brand name. While you’ll see your business increasing through the success of your affiliates, you could also be paying out more in commissions if you let them beat you in the bidding process. To prevent that, have a written policy that stops them from bidding on your brand and make sure the penalty is a loss of affiliate status if they do so. Protect your brand at all costs.

Download FREE Pay Per Click eBooks, Whitepapers and Guides Below:

Posted in PPC Bidding Strategies - Tagged advertising, affiliates, branding, ppc bidding
SHARE THIS Twitter Facebook Delicious StumbleUpon E-mail
« PPC Ad Writing: Sell The Steak, Not The Sizzle
» What Sorts Of Metrics Are Necessary?
Download the free social SEO guide book that will help understand the best ways to integrate your social media marketing and SEO efforts!

Recent Posts

  • How Strong is your Ad Copy?
  • How Local PPC Can Compliment your SEO
  • Do I Need A PPC Campaign If I rank Organically?
  • Are Your Landing Pages Fully Optimized?
  • Mother’s Day Optimization For PPC

Categories

  • Ad Copywriting
  • Facebook PPC
  • Google Adwords
  • Keyword Match Types
  • Landing Page
  • Local PPC
  • Microsoft Ad Center
  • Pay per Video
  • PPC Bidding Strategies
  • PPC Books
  • PPC Events
  • PPC Keyword Research
  • PPC Launch
  • PPC Management
  • PPC Opportunities
  • Uncategorized
  • Yahoo! Search Marketing

RSS Syndication

  • All posts
  • All comments

EvoLve theme by Blogatize  •  Powered by WordPress Pay Per Click Journal

Receive FREE SEO Tips!


We value your privacy. You can unsubscribe anytime.