The Yahoo! Search Marketing Blog is trumpeting a new keyword policy. Well, it’s not really new, but it’s negative. And that’s positive. So they tell us.
While negative keyword match types have been allowed until now, they were limited to 50 if using pay per click network Yahoo! Search Marketing, but the search portal has recently expanded its negative keyword exclusion to 250. That means if you have a lot of keywords that would work for finding your business but that don’t apply to your particular business then you can add those to your list of excluded keywords and keep on trucking.
The negative keyword exclusion allows you to block unwanted searches and therefore stop unwanted clicks, which means an decrease in CTR and an associated increase in conversion percentages. Isn’t that every small business owner’s dream? Well, I hope so and I congratulate Yahoo! on taking this important step to making search marketing for small businesses a whole lot better.
