Yahoo! Holds Its Own In Pay Per Click Advertising

Writing by Brick Marketing on Sunday, 2 of December , 2007 at 4:15 pm

Yahoo! Search Marketing isn’t the largest pay per click company online, but they are one of the best places advertisers can get the word out about their companies. You don’t have to be big to be good, and this search engine is the proof.

For one thing, you can bid on a lot of the same keywords at Yahoo! as you can at Google and get them much cheaper. The quality of the traffic isn’t as bad as you’d expect, and in some cases it’s even better than Google. A lot of it depends on your target audience.

There are some differences between the two companies. For instance, Google’s Analytics is great for tracking the results of your AdWords ads, but it doesn’t do so well if you are at Yahoo! By contrast, Yahoo! has its own tracking codes so you can see the results of your advertising at Yahoo! Plus, Yahoo!s approach to small business marketing is far superior to Google’s. Google may have a corner on search, but when it comes to pay per click advertising, bigger is not necessarily better. Yahoo! can hold its own.

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Category: Yahoo! Search Marketing

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