Yahoo! Is Making An End Run To Acquire More Market Share

Writing by Pay Per Click Journal on Tuesday, February 24, 2009 Comments Off

I can’t remember where I read it now but a few days I ago I read that Yahoo! had gained in search share by as much as Google had lost. It wasn’t much. It was either 3% or .03%. The author of the post suggested it might be because of some changes made at Google. I tend to think it is because of some changes made at Yahoo!

One change that could have affected this slow Yahoo! growth is the privacy policy that Yahoo! has rolled out. It now has the best privacy policy in the search business. But now, Yahoo! is targeting Google with new technology in the PPC space.

The idea is to give advertisers a better chance to target their pay per click advertising ads to the right audience. Google has been it for years. Yahoo! has tried but it hasn’t done as well as Google. Now, thanks to this new technology, Yahoo! may actually compete. We’ll have to see.

Could these new changes, and the addition of Carol Bartz as CEO, be the impetus for growth at Yahoo!?

Comments Off                      Category: Yahoo! Search Marketing                      

Read similar posts in Yahoo! Search Marketing

• Why You SHOULD Put Your Phone Number In Your PPC Ads
• Should You Use Yahoo!s Ad Optimization Feature?
• 3 New Yahoo! Search Marketing Features That Should Have Happened Long Ago
• Yahoo! Tries To Help With Keywords
• Yahoo! Is Making An End Run To Acquire More Market Share

Subscribe to our RSS feed