I can’t remember where I read it now but a few days I ago I read that Yahoo! had gained in search share by as much as Google had lost. It wasn’t much. It was either 3% or .03%. The author of the post suggested it might be because of some changes made at Google. I tend to think it is because of some changes made at Yahoo!
One change that could have affected this slow Yahoo! growth is the privacy policy that Yahoo! has rolled out. It now has the best privacy policy in the search business. But now, Yahoo! is targeting Google with new technology in the PPC space.
The idea is to give advertisers a better chance to target their pay per click advertising ads to the right audience. Google has been it for years. Yahoo! has tried but it hasn’t done as well as Google. Now, thanks to this new technology, Yahoo! may actually compete. We’ll have to see.
Could these new changes, and the addition of Carol Bartz as CEO, be the impetus for growth at Yahoo!?
