Yahoo Panama Ad Tester Improves Your Ability To Manage Ads

Writing by Brick Marketing on Sunday, 14 of October , 2007 at 7:29 pm

I have to compliment Yahoo Search Marketing on the way they have improved the PPC Ad Tester. Some of the features I like are;

1. The ability to use and rotate as many as 20 different ads per adgroup at a time is a huge help to those who want to test multiple ads.

2. The Yahoo Panama Interface allows you to create multiple ads, again, up to 20 ads, on the same screen instead of having to create them one at a time as before. This saves a lot of time.

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3. The On Deck Feature of Ad Generator also deserves a mention here. You can create more than 20 PPC ads. Then only 20 go into rotation but PPC ads that perform poorly are delted by Ad Generator and it pulls in the next PPC ad to replace it. Again saving you time and automating part of the process.

Personally I didn’t like the interface set up by Yahoo Search Marketing when I first tried it. However, these improvements to their PPC Management area have drawn me back to them as a PPC option.

Category: Yahoo! Search Marketing

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