Yahoo! Search Marketing Quality Index

Writing by Brick Marketing on Monday, 12 of November , 2007 at 3:51 pm

If you use Yahoo! Search Marketing for your pay per click campaigns then you’ll wan to pay attention to the Quality Index.

When you’re logged into your PPC account, on each ad display page you’ll see a blue bar above your ads. Each ad has one and it’s labeled Quality Index. It measures the quality of your ads.

The Quality Index is designed to help you gauge how relevant your ads are to your audience. That’s very important because if you get it wrong then you’ll likely not get very many click throughs. If you do, those click throughs will likely be from the wrong segment of your market. It means you aren’t targeting your ads correctly. Some ways that you can improve quality in your ads at Yahoo! Search Marketing include:

• Using your keyword in your titles
• Make your ad descriptions keyword-rich
• Exclude keywords that are not relevant
• Use Yahoo!s ad test feature
• Use the relevant keywords in your ad

The quality index is there to help you. Rely on it and you’ll do well at Yahoo! Search Marketing.

Advertise your Web site with Yahoo! Sponsored Search. Sign up and get a $25 credit into your new account. Learn more.

Category: Yahoo! Search Marketing

• Add this post to Del.icio.us - Digg

No comments yet.