Your Checklist For PPC Ad Optimization

Writing by Brick Marketing on Thursday, 12 of June , 2008 at 8:46 am

Here’s a good list of pay per click ad optimization tactics. It won’t work just for adCenter either. You can use it for Google AdWords or for Yahoo! Search Marketing.

Here are some highlights:

• Always test multiple ads
• If you have a low CTR, repeat your ads with a higher CTR and remove the poor performers
• Be sure to use negative keywords
• If you have a high CPC and low ROI then lower your bids
• Do you get low traffic from your ads? Use shorter keyword phrases and expand your keyword list
• If your conversion rate is low it’s time to update your landing page
• Include your exact keyword in your ad’s title and description

Pay per click advertising is largely a matter of tinkering. You have to play around and experiment. If something doesn’t work, throw it out and try something else. Keep what works and move on.

                      Category: PPC Management                      

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