When listing your business and its products on comparison shopping sites, your primary focus should be on making yourself stand out. Are you doing what you can to draw attention to yourself?
Comparison shopping sites like BizRate and NexTag are becoming more and more popular. Of course, it’s no secret that most people today shop online, do product research online, look for the product of choice online, then drive to a local merchant to make their purchase. If you are a product manufacturer you can make that work in your favor. The road to salvation is to make your product stand out.
You might think that the way to stand out on such sites is to make your product lower priced than the competition. But that would be wrong. Since most people are driving to make the purchase any way, price is not a consideration. Chance are, they’ll pay more off line at their local shopping center than they will online at your website or your competition’s. What then is a deciding factor?
Your product description.
Yes, your product description is the sole deciding factor in whether a consumer will purchase your product or not. Here are a few tips to help you write the best product description for the shopping comparison sites that you list on:
- Include a photo of the product (from various angles if possible)
- Sell the benefits, not the features
- List only the most sellable features as bullet points
- Make your comparison shopping product description readable by including lots of action verbs
- Describe the product in as much detail as you can with the word count you have
Your product description is the most important aspect of your comparison shopping ad. Make the most of it and you’ll see the results sooner rather than later.
