How To Set Up a Google Adwords Campaign

Learning how to set up a Google Adwords campaign can be a bit of a minefield. The campaign settings alone can be confusing, let alone structuring it correctly.

So, I’ve put together a definitive guide that’s easy to follow, even if you’re new to PPC Management. I’m going to walk you through, step-by-step, explaining each part as simply as possible.

By the end of this blog post, you should have a perfectly built Google Adwords campaign, ready to set live.

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Adwords Split Testing Green Ad Tag

Every-so-often, something changes in Google. Like a glitch in the matrix, you know somethings up. But it’s so subtle you just can’t figure it out.

Glitch in the matrix

Today that happened to me. On my usual journey to Adwords, I came across the follow PPC text ad:

Adwords split testing green ad tag

Can you spot what’s different?

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PPC Audit: Your 5 Point Checklist

I recently took my car to the garage for an MOT.

The tyre tread was worn, the wipers needed replacing, and the break pads were basically non-existent.

Don’t judge my driving. But daily use had taken its toll.

A few hundred quid later, my car was roadworthy again. But it got me thinking. Should I really neglect these things for a whole year, or should I be a bit more proactive?

It’s quite bad, because in my working life I’m very proactive. Each and every month I give my client’s campaigns a thorough PPC audit, saving them £1000’s. There’s definitely lessons to be learnt here!

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What is Online Display Advertising

Do you ever feel like ads are following you around the internet?! Some are from sites you’ve previously visited (Remarketing). Some are from sites that are targeting you based on your interests. And others are simply from sites that you have no interest in whatsoever! There’s no escaping it, online display advertising is everywhere! So let’s take a look at what is online display advertising, how it works, and some interesting stats too.

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7 Adwords Alternatives That Actually Convert

Hit a glass ceiling with Adwords? Been banned overnight? Want to expand your campaign? There are 7 credible Adwords alternatives you need to know. These channels not only deliver exposure and traffic, but actually deliver conversions too. Let’s take a look at the best Adwords alternatives available to you, and why they’re so effective.

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