Pay Per Click Journal – PPC Blog

Writing by Pay Per Click Journal on Saturday, February 13, 2010 Leave a comment

Welcome to Pay Per Click Journal, a one stop shop for all your pay per click advertising questions. With the explosion of the internet pay per click has allowed businesses of all sizes to quickly thrust themselves in front of their targeted audience and compete in an arena or space they might have not had that chance to prior. Pay per click marketing however takes practice, patience and knowledge. It is important to really understand all angles and steps to actively execute a proper campaign that can help you build a business. This blog was created for visitors to be able to start and manage an effective pay per click campaign themselves in order to generate leads and sales for their business online. When done right PPC can be a very powerful tool to help grow any business. When done wrong a business can quickly burn through ad budget and find themselves at the starting line again.

Below are the various categories on this blog designed to help you with your PPC campaign:

Ad Copywriting – Ad copywriting is probably one of the most important aspects of a pay per click campaign. We go over various items you should focus on when launching a campaign and writing your ads. The wrong ad can create waste. The right ad can build you business.

Facebook PPC – With the power of social media only growing and the number of visitors on Facebook growing at an exponential rate this category has posts that will guide any business in the right direction to market their business on Facebook.

Google Adwords – This section covers everything an online business needs to know to effectively target an Adwords campaign to help their business grow through online channels. Learn the ABC’s of Google Adwords through various posts in this section.

Keyword Match Types – Keywords will play one of the most important roles in your campaign. The wrong keyword can cause your pay per click budget to burn through very quickly. This section will cover various keyword strategies all business should be utilizing.

Landing Page – You need to effectively drive each visitor that clicks on an ad to a page that is completely optimized to convert that specific visitor. Landing pages should have strategy so that the visitor is getting ready to see what they clicked on.

Local PPC – As a business it is important to not forget about your local community. Local PPC is just as important as national. This section will cover how to perform effective local pay per click advertising.

Microsoft Ad Center – Now Bing but Microsoft ad center still requires some knowledge on how properly use their marketing tools. Bing will become even more popular to use as a tool as time goes on.

Pay Per Video – Video will be playing a much larger role in many businesses. As more of our marketing goes digital a resource to help guide business through various video marketing is important.

PPC Bidding Strategies – Pay per click bidding is a vital component to any pay per click marketing campaign you and your business performs.

PPC Books – As you get further into your PPC strategy you might want to find some books to read. We have a comprehensive listing of many different pay per click books.

PPC Events – At some point in time you might want to visit some PPC events in order to further your education and networking.

PPC keyword Research – Conducting keyword research will be very important. You don’t want to miss any potential keywords or use some that don’t apply to your business.

PPC Launch – Launching a pay per click campaign comes with many challenges. We cover various different topics regarding the launch of a pay per click campaign.

PPC Management – Launching a campaign is half the battle. You need to be able to effectively manage your campaign to maximize every dollar spent on advertising.

PPC Opportunities – Find different ways some of the various tools around you can become opportunities to boost your pay per click campaign.

Yahoo Search Marketing – Yahoo search marketing will most likely be an important part of your pay per click campaign. Although similar to Google and Bing this one will have different strategies from the others.

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