Are you a business that spends a great deal of time, energy and money on your pay per click advertising campaigns wondering why they just don’t return like you would hope for? There are many different factors you should be looking at but once very important factor that is probably the most important is your ad copy.
Ad copy should be unique and compelling. You cannot just slap the same ad copy across every ad group and except to have stellar results. It doesn’t work that way. You should always be writing custom ads with attributes centered around where ever you are sending your visitor. If you are sending them to a page with 50% off blenders than your ad should demonstrate that clearly. Your ads are the gateway to your sales so it is important to take your time and right compelling ads. With a down economy the last thing you want to be doing right now is sending unqualified traffic to your website and burning through your daily media budget with nothing to show for it at the end of the day. In today’s market place all online advertisers need to be 100% confident with how they spend every single dollar they have.