Pay Per Click Search Engine Marketing For Dummies by Peter Kent - Book Review

Writing by Kate Dickman on Saturday, 10 of May , 2008 at 9:28 pm

Proper Pay Per Click management of your PPC campaign is absolutely essential and allowing this innovative and affordable way of internet marketing is crucial to your success to online success.To assist you in learning about this popular method of marketing on the web is Pay Per Click Search Engine Marketing For Dummies by Peter Kent. This is the Dummies guide you’ve been searching for when it comes to Pay Per Click and your efforts to make the most of your campaigns. The book covers everything on Google AdWords and Yahoo! Sponsored search and allows you to learn how to target the right keywords for your intended audience, targeting by geographical location, tracking your results, calculating ROI and a lot more.

As all Dummy books are, it is written so that it is easy to comprehend and apply and completely covers how to use Pay Per Click marketing to your advantage. Although it’s written so that you can easily understand it, it is not written for those who are computer illiterate so it won’t waste precious time on the things you already know how to do.

Peter Kent is an e-commerce consultant who specializes in Pay Per Click and Search Engine Marketing. He is the former VP of Marketing at Indigio and has worked online since 1984. He has authored several other internet-related books and more. He certainly is an expert in the field and delivers a cost-efficient and practical way to learn about Pay Per Click and how to manage it.

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Category: PPC Books

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Pay Per Click Search Engine Marketing Handbook by Boris Mordkovich - Book Review

Writing by Kate Dickman on Wednesday, 16 of April , 2008 at 4:01 pm

Pay Per Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Boris Mordkovich is widely considered to be the ultimate Pay Per Click informational guide.Both Boris and Eugene Mordkovich are founders of a top search engine marketing firm, MordComm, Inc. They share their vast knowledge and over 10 years of experience in the Pay Per Click search engine field.Pay-Per-Click Search Engine Marketing Handbook has all the answers for business owners who are looking to market their website and products and are ready to take their online efforts to the next level. It includes the most basic Pay Per Click information and moves onward to information with advanced PPC strategies that are used today and how to create an extensive and successful campaign that will work for your company involving information about click fraud, localized search and much more. It also explains why advertisers should consider using pay per click, tips from 14 PPC experts, how to target local customers, how to maximize your campaigns so that you are paying 70% less than your competitors and more.

The book is geared to those with limited budgets who simply cannot afford a firm’s management of their pay per click campaigns which allows one to make the most of their marketing budget. If wanting to expand your PPC marketing knowledge as an internet marketer, this book is also a must-read as it also covers other PPC engines, includes resource links and information from top industry experts.

After reading the book, you will learn how to set up a campaign on Google and Yahoo with ease, develop good text copy for your advertisements, and track your campaigns and the conversions you receive. Not only does it provide you with tips, it also includes extensive research findings to back up what is written.

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Category: PPC Books

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Advanced Web Metrics with Google Analytics by Brian Clifton - Book Review

Writing by Kate Dickman on Monday, 14 of April , 2008 at 5:49 pm

Advanced Web Metrics with Google Analytics is written by Google insider Brian Clifton. He approaches the questions of the best marketing campaigns, measuring the success of them and more. In this book he reveals much of his own techniques and “insider” secrets. Google Analytics is one of the best online tracking tools out there but it is even better and more profitable for a company if they know how to use it and what to do with the data they collect from such a tool. This book increases your knowledge on not just the topic of Analytics but of everything else that goes hand in hand with it.

This book is all about enhancing your brand and increasing your website’s ROI. While new Google Analytics users can benefit from it, seasoned ones can as well as it hits every end of the user spectrum. It teaches you how to optimize check out systems, work with your pay-per-click campaigns, search engine optimization, email marketing and other variables. It speaks of using ad version testing in conjunction with other types of testing in order to fully maximize your web marketing efforts.

One of the many valuable sections of the book is about importing cost data from multiple AdWords accounts and what Google Analytics can and can’t do with the collected data. Not only does it cover online marketing efforts but it also informs you on how to track offline campaigns as well. Integrating the two is obviously very vital in terms of your marketing as a whole.

Brian Clifton, Ph.D leads the Google Web analytics team for the Middle East, Europe and Africa and is a search engine marketing expert who speaks at various high profile industry trade shows such as Emetrics Summit, Search Marketing World, Search Engine Strategies (SES) and more.

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