The Ultimate Guide to Google Adwords by Perry Marshall is exactly what the title says. Several e-commerces opt to do online marketing through Adwords but know little about how to run their campaign, thus costing them a fortune. With this book, you will learn the algorithms of Google, how Adwords works and more importantly you will learn how to save yourself frustration and money by properly running your account. Overall, you will be making one big step in the right direction in terms of your business and its overall success.
The book is not geared towards large businesses who have money at their disposal but more for those who are interesting in driving customers to their websites and converting those visits into sales. The book will equip you with the knowledge to properly manage your campaigns and be above your competition. It allows you to see the small things you may be overlooking that you would not have otherwise thought of. These small things can be exactly what is making you lose your money.
The only negative about the book it promotes products of the authors’ a bit too much. If you can put that aside and grab only the valuable and thorough amount of information regarding Adwords, you will be all set.
Perry Marshall is the author of several books and is said to be the leading expert in Google advertising. He is quoted by various publications such as USA Today, the Chicago Tribune and Entrepreneur Magazine.