Proper Pay Per Click management of your PPC campaign is absolutely essential and allowing this innovative and affordable way of internet marketing is crucial to your success to online success.To assist you in learning about this popular method of marketing on the web is Pay Per Click Search Engine Marketing For Dummies by Peter Kent. This is the Dummies guide you’ve been searching for when it comes to Pay Per Click and your efforts to make the most of your campaigns. The book covers everything on Google AdWords and Yahoo! Sponsored search and allows you to learn how to target the right keywords for your intended audience, targeting by geographical location, tracking your results, calculating ROI and a lot more.
As all Dummy books are, it is written so that it is easy to comprehend and apply and completely covers how to use Pay Per Click marketing to your advantage. Although it’s written so that you can easily understand it, it is not written for those who are computer illiterate so it won’t waste precious time on the things you already know how to do.
Peter Kent is an e-commerce consultant who specializes in Pay Per Click and Search Engine Marketing. He is the former VP of Marketing at Indigio and has worked online since 1984. He has authored several other internet-related books and more. He certainly is an expert in the field and delivers a cost-efficient and practical way to learn about Pay Per Click and how to manage it.