You’ve likely heard that pay per click advertising is a good place to start for new websites. Why is that? Here are five reasons why pay per click advertising is good for new websites:
- Organic rankings takes a while – You might rank very high for your targeted keywords, but it isn’t very likely that you’re going to any time soon. Even with the very best optimization, most websites don’t rank on the first page of Google for their key search terms until at least 6 to 12 months down the road. That’s a long time to wait to make a sale. Even if you are in a niche with little competition it could three months before you see high rankings. With pay per click advertising you can appear on the first page of the listings for your key search terms on day 1.
- Blogs don’t convert well – If you blog (and you should) you’ll high rankings more quickly than you will with a static website. Individual blog posts are great for hitting page 1 really fast, but they also fall off of page 1 really fast. Plus, you can traffic to your blog through social networks like Facebook and BlogCatalog as well as Technorati and social bookmarking sites. But blog traffic traditionally doesn’t convert well. People read then leave. They may come back at a later date to read another blog or even subscribe to your RSS feed, but they won’t buy on the first visit. If they do buy it will be down the road after they’ve become more familiar with you. Blogs are good, they just aren’t right now good.
- Article marketing takes a long time – Article marketing, even the best article marketing, is a slow process. It’s a good thing to do to build links and drive traffic. I’m not knocking it. But very few article marketers get a swarm of traffic that lead to conversions overnight.
- Pay per click clickers are ready to buy right now – If a searcher sees a pay per click and clicks on that ad they are ready to buy right now. People do not randomly go about clicking on ads. If someone makes a search and sees your ad in the SERP and clicks on it they are ready to buy. Capitalize on that.
- Per per click is perfect for limited budgets – If you have a limited budget to start your marketing with, you want that budget to go a long way. You want to see some ROI and you want to see it quickly. If you hire ghostwriters to write your content for your blog, articles, and other marketing collateral, that money could be well spent but when will you see an ROI? With pay per click, you pay for the advertising after it has been effective and you get immediate pay back when you convert that traffic to a sale. The ROI comes much sooner.
Pay per click advertising is a good place to start your online marketing if you have a new website. You can add the other stuff later when you’ve started counting your profits.