AdWords for Dummies by Howie Jacobson – Book Review

Writing by Pay Per Click Journal on Monday, May 19, 2008 Comments Off



AdWords is the most popular Pay Per Click Advertising program in existence. It allows businesses of all sizes the ability to create cost-efficient advertising campaigns on the web and also fuels much of Google’s annual revenue.AdWords for Dummies by Howie Jacobson covers a detailed explanation of pay per click, covers AdWords complexities, best practices and how to make the most out of your money through your PPC campaign. Here you can review the findings of conducted research and how to do your own, crafting the message you’d like to display within your ads, bidding on keywords, handling your advertising budget and tracking these efforts to make the most of your ads. The book also comes with bonuses that make it more than worth buying – exclusive Google offer, AdWords credits, companion website, narrated video, free trials and more.Since a book cannot always fully illustrate what is on a computer screen, AdWords for Dummies provides you with several screenshots that allow you to truly digest the information and follow along at the same speed.

In addition to the book, you are provided with a “members only” site that gives various tools and chapter updates that are not within the book itself. After reading the book, you are given the ability to sign up for follow up emails that give you more insight and information than most teachers would give in an AdWords class. The money you pay for this book is returned to you 10 times and the knowledge is invaluable.

Howie Jacobson, PhD, has been an internet marketing strategist since 1999 and specializes in assisting clients with Google AdWords to grow their businesses.

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