This post has nothing to do with pay per click advertising. So why publish it then?
That’s a question that David Szetela received from his listeners when he interviewed Guy Kawasaki on his radio show, PPC Rockstars. If it doesn’t pertain to PPC then why talk about it?
I think there are some good reasons to talk about Guy Kawasaki’s use of Twitter and the controversy that he has created among other Internet marketers who are calling him a spammer. Some of them are quite vocal. You can read the blog posts by visiting David Szetela’s blog and clicking the links. He’s got them all right there.
The most vocal criticisms of Kawasaki and his use of Twitter involve his use of ghost writers to write his tweets and the amount of self promotion that he does on Twitter. He sends traffic to his web property Alltop.com by tweeting links to aggregated content. That has some SEOs miffed because none of the links he is promoting are original content and he’s driving tons of traffic to his website just by linking to it from Twitter.
Well, David Szetela interviewed Guy Kawasaki to ask him some questions about his use of Twitter and allowed Kawasaki’s critics to send in questions of their own. Listen to the interview here.
In my opinion he is not “ruining” Twitter, but “ruining” his image. I no longer follow him since his posts become noise. I believe others will do the same thereby reducing Twitter as a tool for him. Guy will change is ways. Maybe I am naive in my view, but time will tell.