If you’re new on the scene in certain niches – like technology, travel, real estate, making money online, and a few others – it can be daunting to dive into pay per click advertising with click bids up around $5 per click. How do you do it?
First, you’ve got to be sure that you’ve done your keyword research properly. It isn’t enough to break into a niche. You’ve got to make sure that you are targeting the right audience for your specific corner of that niche. Which brings me to my main point: Long-tail specialization.
The surest way to break into an overcrowded niche is to focus on the long tail. Your click bids will cost less, you’ll be able to make more budget stretch longer, and you’re more likely to reach a hungry market that is ready to buy right now – if you have the right product. Think about it: Many online marketers have been at it for 10 years or more. How many special offers do you think consumers have seen in that time?
The fact is, breaking into any market is tough. Online, you can lose your shirt (and your pants) if you don’t have a solid plan backed up by awesome action. So get with it. Focus on the long tail, produce a product that is so mouth watering that no one can resist it, build a great landing page, and drive targeted traffic with a well optimized pay per click advertising campaign that focuses on your long tail keywords. Oh, and set a budget and stick with it.
Think long tail. Specialization. Be competitive.
