Staying organized is the key to being successful with pay per click advertising, especially if you run several PPC ads across several different channels or niches. How do you keep track of it all?
Generally, you have three tiers of organizational structure for your PPC ads:
- Campaign Level
- Ad Groups
- Individual Ads
We will discuss here how to organize your campaigns if you run ad groups within the same niche and how to do it if you operate in several niches. First, within the same niche.
Let’s say your niche is widget sales. You have three campaigns running in widget sales and within each campaign you have three add groups. Within each ad group you have three separate ads. There are several ways you can organize your campaigns. Here is one way that we’ve found helpful.
Take your broad keyword categories for widgets and make those your campaign names. For instance, let’s say you sell automatic widgets, semi-automatic widgets, and manual widgets. Those could be your campaign names. Within each campaign you’ll have your ad groups. Break down your ad groups into