If you are a small business serving a local demographic and you want to advertise online then I highly encourage that you try PPC – pay per click advertising. If you have competition in your area that is beating the socks off of you online then PPC is the perfect vehicle for fighting back. First, try Googling your geographic area and a keyword associated with your brand.
For instance, if you are an auto mechanic in Hanover, Pennsylvania then Google “hanover pennsylvania auto mechanic”. See if you appear anywhere on the first page. Furthermore, see who is there. If you recognize the names of the businesses as your competition and you aren’t anywhere in that mix then you should seriously consider pay per click search engine advertising to build new local business.
When you start your pay per click campaign you need to make sure that your website is optimized with local geographic names plus your industry keywords. Then you want to write great ad copy connected with your most important and highest converting landing page. If you have trouble with any of this then I recommend that you seek a professional PPC to help you along the way. Local PPC is a very rewarding experience for many businesses that try it. Pick a starting media budget that you can afford and test it out for your business.