Pay Per Click Journal


Posts in category Microsoft Ad Center

Increased Conversion Options At MSN adCenter



MSN adCenter pay per click advertising network is always trying to improve its service for advertising. They’ve recently announced that they are rolling out new options for conversion counting. Here are the three conversion options and how they can benefit you:

  • One Conversion – Suppose you just want to count one conversion click per user visit. You can do that and you don’t have to do much to make it happen. In essence, you only count the first conversion from a visitor that clicks through to your site.
  • One Conversion Per URL – What if you want to count conversions for each page of your website? This is the option that you’ll choose and it can provide you with some useful tracking benefits as well. Works real well for tracking conversions on dynamic URLs.
  • All Conversions – If you want to count all conversions on all of the pages of your website, this is your best option. The problem is, you could be counting duplicates if you don’t do it right. In that case, one of the other two option might be better for you.

To learn more about your conversion options at MSN adCenter and to find out how to change them, visit the MSN adCenter Blog.

Tagged conversions, msn adcenter
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adCenter Analytics Is Dying



Microsoft adCenter Analytics is preparing for its final day of breath the last day of this year. The program was in beta and according to the adCenter blog, the beta was a success even though Microsoft will no longer continue the service. If you are a current user of the service, there are instructions on the adCenter blog for exporting your data. If you were planning to sign up for the service, don’t bother.

Website analytics is very important for anyone doing business online, but particularly important for pay per click advertisers. If you do any pay per click advertising then measuring your results is an essential piece of your business. This move makes me wonder what will become of MSN adCenter. Will the pay per click part of Microsoft’s business continue?

If you are looking for a replacement analytics program then I recommend Google Analytics, which is free. But if you prefer a third-party solution then there are some programs that are worthwhile. Compete.com is one solution you may find useful. Whatever you do, you need to make a point to pick an analytics solution that will help you measure your advertising results. Don’t advertise without one.

Tagged advertising, Analytics, Microsoft, msn adcenter
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