Andy Beal wrote a guest column at WebProNews about click fraud. It seems there has been a drop in click fraud cases from last quarter until now. Beal asks the question, “is this drop a blip or a trend?”
Good question. I guess we won’t know until the next quarter so that we can see if there is still a continued downward trend in click fraud or if it goes back up to its normative 15%=17% range.
It would be nice to see less pay per click click fraud. That would be a big plus to the industry and a big plus to advertisers. Andy asked the question and I’ll ask it too. Are you see a decline in your click fraud statistics?