Posts in category PPC Keyword Research

Using PPC For Keyword Testing



Did you know you can use pay per click advertising to test your keywords? Not only can you, but you should. It’s a great way to determine if those keywords are profitable.

You know how to find the popular keywords. Perform a search and see how many results pop up. You have even heard something about a KEI – keyword effectiveness index. The KEI of a keyword is a way of determining which keywords are right for your website based on popularity and competitiveness. The problem is, it doesn’t measure how profitable those keywords may be for your website. While it may be a good place to start to find suitable keywords, I wouldn’t end there.

A good pay per click campaign around the best keywords for your niche can tell you which keywords might be most profitable for you. If you get a lot of click-throughs for a certain keyword, that should tell that you can attract traffic for that keyword. The conversions are up to your landing page. Once you find your most profitable keywords, plug them into your ads and landing pages and watch the dollars roll.

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Find Negative Keywords Without Trial And Error



When it comes to managing your pay per click campaigns there is perhaps nothing as important as negative keywords. You can wing it and try to find the right negative keywords by trial and error or you can be proactive and let your tools do the work for you. But you’ll need to ensure that your negative keywords are the proper keywords for your campaign and that they make sense for your campaign.

Negative keywords can save you a lot of money, especially if you use them judiciously. Perform a keyword search for your most valuable keywords and see what related keywords are returned as suggestions by your keyword research tool. Scroll through and see what keywords are not related to your niche. For instance, if you are running a campaign for “red hat linux” and you search for that phrase you’ll likely get some related keyword suggestions for other red hats like derbies and pillboxes. Since you are selling software, not fashion trends you’ll want to include those in your negative keywords list.

Sometimes, however, you’ll find yourself getting found for keywords that make sense. For instance, by checking your analytics package you find that you’ve had a handful of searchers come to your site after searching for “red queen mad hatter”. You know that has nothing to do with Linux so go ahead and add it to your negative keywords list. That’s one more use that your analytics package has for you and it’s a huge benefit.

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